Powerful content answers questions.
Google is asked a question.
They are looking for information about a specific product.
Google is asked how to do something.
That is, most of the queries that are searched on Google are user concerns and questions. When a Google user searches for “X price”, they are referring to the price of the product. We have all had such searches. If we take a look at the history of our Google searches, we will see that most of the time we have been looking for answers to our questions.
Content can be useful for the user and also make the search engines their own domain that can answer the audience’s questions completely and comprehensively. Google gives a lot of value to this educational content. Content-driven content usually ranks high on Google very quickly.
You can use keyword research tools or places like Quora, Reddit, and AnswerThePublic to find common questions that users ask about a product and answer them in your content.
Powerful content is original.
- Powerful content is original.
When we talk about originality and originality of content, we mean that your content should present something to the audience that other sites have not.
You look at it from another angle.
Provide users with information that your competitors have not yet talked about.
“Your content should be useful, unique, complete, and high quality so that it can attract Google’s attention and rank it better,” says John Mلller of Google.
If you rewrite the content of another site with your own words, it does not mean that it is original. Unique content is content that is more than just content on the web. Content must be creative and original. Such content will make other sites link to you, and this will increase the overall strength of your site.